Magnus Armtoft

Swedish-based TreeToTextile is driving systemic change in the textile industry, by providing the next-generation cellulose fiber for a resilient planet. Supported by the owners H&M Group, Inter IKEA Group, Lenzing Group, Stora Enso, and LSCS Invest, TreeToTextile develops a renewable and resource-efficient cellulose fiber with attractive properties and low environmental impact, affordable to all. The fiber has the potential to complement or replace part of the cotton, viscose and polyester markets.​