Nina Ekstrand, Head of Marketing & Communication, TTT.tif

With its mission Better fibers to all, Swedish-based TreeToTextile is driving systemic change in the textile industry, by providing the next-generation cellulose fibers for a resilient planet. Having the Lenzing Group as majority owner and supported by the other shareholders H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest, TreeToTextile develops renewable and resource-efficient cellulose fibers with attractive properties and low environmental impact, affordable to all. The fibers have the potential to complement or replace part of the cotton, viscose and polyester markets.