TreeToTextile welcomes Lenzing Group as new shareholder
TreeToTextile welcomes Lenzing Group as new shareholder, to accelerate development of the next-generation cellulose fiber.
Sustainability Talks 2024, Istanbul
Last week, our CEO, Dr. Roxana Barbieru, MBA, represented TreeToTextile in the panel discussing “Shaping Circularity: Nordic insights into the Future of Fashion and Textiles” at the Sustainability Talks Istanbul conference. After the conference, Roxana reflected on the critical conversations and shared the key takeaways:
“An important event with many valuable conversations and critical perspectives on sustainability – every perspective is essential for achieving meaningful progress. One key takeaway is the reminder of the social responsibility inherent in sustainability – ensuring people remain at the heart of transforming the global textile supply chain, as ultimately, people are the true producers of our clothing,”
Our participation in the conference was made possible by the support from the Consulate General of Sweden in Istanbul and Business Sweden in Türkiye.
A US consumer market assessment for our fiber Nyense™
A new study reveals new insights into how US consumers feel about Nyense, an innovative fabric that could change the market for t-shirts and bedding. By comparing Nyense to other popular fabrics like cotton and viscose, the study uncovers what drives purchasing decisions and why Nyense stands out.
Third place in Cellulose Fiber Innovation of the Year 2024
TreeToTextile was awarded third place in the Cellulose Fiber Innovation of the Year at this year’s Cellulose Fiber Conference in Cologne, Germany.